Search results for "geographical indications"
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A Possible Exit Strategy from the ‘Halloumi Affair’: How to Solve Problems with CETA Ratification
2022
Th is article explores the importance of geographical indications within the new trade policy of the European Union, using the example of the CETA and the dispute over Cypriot halloumi cheese. Th e authors point out that geographical indications occupy an important place within the European Commission’s negotiating strategy primarily because of their signifi cance for the EU economy. In negotiations with third countries, such as Canada, a crucial problem is the diff erent approaches to the protection of typical regional products. Th erefore, the Union is trying to transfer its internal solutions to the international level. Th e detail of regulations, combined with the mixed nature of new tr…
The intimate relationship between food and place branding: a cultural semiotic approach
2022
Over the past ten years, food and places have been at the epicenter of sophisticated branding strategies. On the one hand, there has been enormous growth in the number and complexity of branding devices such as ‘geographical indications’ (GIs) that aim to establish cultural associations between local food products and places of origin. On the other hand, cities, regions, and states use cuisine, ingredients, and traditional dishes in destination marketing strategies to introduce food identity as a distinctive element in the brand image of a place. These processes have been extensively studied by place branding researchers, inasmuch as by social and human scientists at large, while highlighti…